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Second Time's the Charm: Matomy Holds London IPO

Matomy CEO Talks Building a Global Marketing Company

Recent News

Matomy to Present at the Oppenheimer Israeli Conference and at the Citi Internet, E-Commerce & Digital Media Conference
Matomy CEO Ofer Druker will present at the Oppenheimer 16th Annual Israeli Conference on May 10, 2015, in Tel Aviv, and at the Citi Internet, E-commerce and Digital Media Conference on May 13, 2015, in London. 

Matomy Invests in Avenlo, a Market Leader in Data-Driven Email Marketing and Ad Targeting
Matomy has announced a strategic investment in Avenlo, a market leader in data-driven email acquisition marketing and ad targeting. Data is a crucial element in performance-based advertising, and the data capabilities that Avenlo provides will assist Matomy across all of its media channels.

Matomy Media Group Reports 2014 Full-Year Financial Results
Matomy Media Group Ltd., one of the world's leading digital performance-based advertising companies, announces its final results for the year ended 31 December 

Matomy In The News

Matomy's Performance Game
Shares magazine profiles Matomy, writing that 'overall Matomy looks like it could be a winner in th[e] fast-growing [digital advertising] space'.

London Stock Exchange Courts Israeli Companies
The London Stock Exchange (LSE) is eagerly courting Israeli companies, following Matomy Media Group's flotation on the LSE in July 2014. 

Matomy and MobFox Q&A: Acquisitions, RTB and the mobile ad future
Performance-based marketing company Matomy has been busy over the last few months. The Tel Aviv-based firm recently acquired one of the biggest mobile ad networks in Europe, MobFox, and received amajor investment from advertising giant Publicis, before helping MobFox roll-out a new private RTB platform with AirPush. We caught-up with Matomy’s EVP of media Assaf Suprasky and MobFox’s founder and CEO Julian Zehetmayr, to find out more on the acquisition and where the mobile ad market is heading.

Opinion and Commentary

SEO for E-Commerce: Why You Need Structured Data
January 13, 2015
Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product pages. Adding structured data may provide an advantage over competing pages by giving some extra flair and thus a higher click-through rate than the other results on the page.
CPL or CPM: What's Best for Your Email Campaign?
January 13, 2015
Today’s digital marketer has a lot of decisions to make. Which media channel is best for customer acquisition? In an article published by PerformanceIn, Matomy SVP Daryl Colwell examines the pros and cons of CPL and CPM email campaigns, and also offers examples of what works and what does not when mailing CPL and CPM offers.
Top Website Tweaks for Boosting Conversion
April 4, 2014
SVP of business development Daryl Colwell offers his top tips to help translate your site-optimisation efforts into top-converting pages that elicit the desired consumer action.
3 Benefits of a Multichannel Approach to Direct Marketing
April 4, 2014
Hear about a simple solution to ensuring your brand is in a position to take advantage of the latest consumer marketing trends while realizing maximum performance and value: multichannel marketing.

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