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Second Time's the Charm: Matomy Holds London IPO

Matomy CEO Talks Building a Global Marketing Company

Recent News

Matomy and Publicis Groupe Partner to Build Global Leader in Performance Advertising
Matomy has sealed a strategic partnership with Publicis Groupe, allowing the two companies to build together the global leader in performance-based advertising. 

London Stock Exchange Welcomes Matomy Media Group to its Main Market
London Stock Exchange today welcomed Matomy Media Group Ltd. to open its UK Markets, marking the initial public offering and admission of Matomy’s ordinary shares to trading on the High Growth Segment of the London Stock Exchange’s main market.

Matomy Media Group Named Advertisement Partner for Nexon Europe’s ‘United Eleven’ Online Football Management Game
Global performance marketing company Matomy Media Group has been named the advertisement partner in key European markets for Nexon Europe’s online football management game, “United Eleven.”

Matomy In The News

Publicis to Buy Stake in Digital-Advertising Technology Company Matomy Media
Publicis Groupe is buying a 20% stake in digital-advertising technology company Matomy Media Group Ltd. in the latest move by a large ad agency to add technology capabilities as more marketing dollars shift online.

Matomy brings in media giant Publicis as its biggest investor
Matomy, the advertising company that recently floated on the London stock market, has agreed to sell up to 24.9pc of itself to the French media conglomerate Publicis.

Publicis to Buy 20 Percent of Digital Advertising Group Matomy
Publicis has agreed to buy 20 percent of Israel-based digital advertising company Matomy Media Group for 227 pence per share, and has an option to purchase another 4.9 percent.

Opinion and Commentary

Top Website Tweaks for Boosting Conversion
April 4, 2014
SVP of business development Daryl Colwell offers his top tips to help translate your site-optimisation efforts into top-converting pages that elicit the desired consumer action.
3 Benefits of a Multichannel Approach to Direct Marketing
April 4, 2014
Hear about a simple solution to ensuring your brand is in a position to take advantage of the latest consumer marketing trends while realizing maximum performance and value: multichannel marketing.
How to Improve Direct Response Facebook Advertising
April 4, 2014
Are direct-response advertisers ready to take advantage of Facebook’s new performance-based ad solutions?
5 Best Practices for Great Facebook Ad Creative
April 4, 2014
Marketers need to jettison generic ad creative and text-heavy wall posts in favor of high-quality, engaging ad creative with smart imagery and limited text.

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