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Second Time's the Charm: Matomy Holds London IPO

Matomy CEO Talks Building a Global Marketing Company

Recent News

Matomy Invests in Avenlo, a Market Leader in Data-Driven Email Marketing and Ad Targeting
Matomy has announced a strategic investment in Avenlo, a market leader in data-driven email acquisition marketing and ad targeting. Data is a crucial element in performance-based advertising, and the data capabilities that Avenlo provides will assist Matomy across all of its media channels.

Matomy Media Group Reports 2014 Full-Year Financial Results
Matomy Media Group Ltd., one of the world's leading digital performance-based advertising companies, announces its final results for the year ended 31 December 

Publicis Groupe Chief Strategist Rishad Tobaccowala Elected to Matomy’s Board of Directors
Rishad Tobaccowala, Chief Strategist of Publicis Groupe, has been elected to the Matomy Media Group Board of Directors. 

Matomy In The News

Matomy Media Names Publicis Executive To Board, As Results In Line
Matomy Media Group Ltd  said Monday it expects to post both revenue and earnings before interest, tax, depreciation and amortisation for 2014 in line with market expectations.

Matomy Media Continues to Perform Strongly
Matomy Media Group said since its last trading update in November it has continued to perform strongly, with record results recorded in December 2014, both in terms of EBITDA and Group revenue.

The Things That Did Happen In Ad Tech In 2014 — A Recap On Those Predictions
ExchangeWire notes that Publicis Groupe's strategic investment in Matomy was one of the major ad-tech stories of 2014. 




Opinion and Commentary

SEO for E-Commerce: Why You Need Structured Data
January 13, 2015
Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product pages. Adding structured data may provide an advantage over competing pages by giving some extra flair and thus a higher click-through rate than the other results on the page.
CPL or CPM: What's Best for Your Email Campaign?
January 13, 2015
Today’s digital marketer has a lot of decisions to make. Which media channel is best for customer acquisition? In an article published by PerformanceIn, Matomy SVP Daryl Colwell examines the pros and cons of CPL and CPM email campaigns, and also offers examples of what works and what does not when mailing CPL and CPM offers.
Top Website Tweaks for Boosting Conversion
April 4, 2014
SVP of business development Daryl Colwell offers his top tips to help translate your site-optimisation efforts into top-converting pages that elicit the desired consumer action.
3 Benefits of a Multichannel Approach to Direct Marketing
April 4, 2014
Hear about a simple solution to ensuring your brand is in a position to take advantage of the latest consumer marketing trends while realizing maximum performance and value: multichannel marketing.


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